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3 Adobe Software Applications You’ll Learn About in a Digital Marketing Program

Posted on February 8th, 2019 - Written by: Canadian Business College

digital marketing program
Digital marketers promote brands, products, and services through various forms of digital media. This could mean banner ads for websites, customized email newsletters, blogs, videos, infographics, and more. Since consumers spend increasing amounts of time online, on laptops, tablets, and smartphones, this type of content has come to play an increasingly important role in how businesses connect with new and existing customers, and digital marketers have been pushed to make ever-more engaging, informative, and creative content for their audiences.

Professionals in the digital marketing industry rely on a range of advanced digital tools to create this content. Among them, Adobe’s suite of digital design software plays an essential role, with a broad range of applications customized to fit a variety of specific design needs. If you’re interested in training for a career in digital marketing, you can expect to become familiar with several of these applications over the course of your education, gaining the skills you’ll need to create eye-catching digital content of your own.

Here are three of the most important Adobe software applications that you’ll learn about in a digital marketing program.

Photoshop is the Perfect Solution for Editing and Retouching Photos

Photoshop is the industry-standard software for editing and retouching photos and other raster images, which are digital images that are made up of a grid of pixels.

While Photoshop was originally designed only for editing and retouching images, over time it has evolved to a point where many artists use the software to draw, sketch, and paint original digital images.

As you’ll learn in your digital marketing program, Photoshop is the perfect tool to correct exposure and colour balance in an image; to remove, replace, or mask portions of an image; and to combine multiple images into one. While it can be used for a wide variety of print, digital, and mobile applications, the raster images that it produces can’t be scaled up without losing resolution.

Photoshop can be used to create striking effects in photos

Photoshop can be used to create striking effects in photos

Learn How to Use Illustrator to Create Logos with a Digital Marketing Diploma

Illustrator, on the other hand, works with vector images. These are images which, rather than being defined by a series of pixels, are made up of geometric objects. One of the big advantages of these types of images is that they can be scaled up or down without any loss of resolution. For those in digital marketing careers, this makes them perfect for projects like logos, which are likely to be resized in a number of different formats.

In addition to logos, Illustrator can be a great option for icons and brand mascots, as well as one-page print pieces like posters, business cards, and flyers.

Illustrator also has powerful tools for customizing text, allowing it to be transformed, stretched, and skewed. This makes it perfect to do type-setting for a logo, although if a document is particularly text-heavy, or if it’s longer than one page, InDesign is likely to be the better option.

InDesign Can Create Complex Multipage Text Documents

InDesign is Adobe’s design solution for multipage, text-heavy projects. Originally created for the desktop publishing market, it’s mostly used to lay out magazines, brochures, books, reports, and similarly text-heavy documents. The application has a number of features that make it perfect for these types of uses, including the ability to design master page templates to unify design throughout an entire document. It can also take care of automatic page numbering, and pages within a document can be easily duplicated, re-ordered, and swapped out.

InDesign can be used for magazines, books, and other multipage, text-heavy projects

InDesign can be used for magazines, books, and other multipage, text-heavy projects

Are you ready to pursue a career in digital marketing?

Contact Canadian Business College for more information about our digital marketing diploma.

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Personal Support Worker Program Now Available at CBC Scarborough

Posted on April 21st, 2016 - Written by: Vanessa Hamkens

personal support worker

 

Canadian Business College is very pleased to announce it has rolled out a new Personal Support Worker Program (PSW) at its Scarborough Campus location.

If you’ve been thinking about entering the in-demand health support services field, Canadian Business College’s Personal Support Worker course will provide you with the skills required to support and assist individuals within your community needing above average assistance.

Personal Support Workers help create optimal living conditions for the elderly, chronically ill and/or individuals with physical disabilities living in private care facilities, not-for-profit homecare agencies, senior citizens homes, nursing homes, hospitals, and client residences, amongst others. And with the rising number of baby boomers entering retirement, the demand for Personal Support Workers has never been greater.

To learn how Canadian Business College can help you or someone you know earn a Personal Support Worker Diploma and enter the in-demand support services field in just 38-weeks, call 416-925-6565 today!

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Canadian Business College Wins 1st PSO Student Moot Competition

Posted on November 26th, 2013 - Written by: Vanessa Hamkens

Canadian Business College recently competed in the 1st Annual Paralegal Society of Ontario (PSO) Student Moot Competition and won the 1st place team award! Four of our current students competed against their peers from top public colleges in Ontario and three of them swept the competition’s prestigious individual awards, coming in 1st, 2nd and 3rd place. The competition was held on November 23rd and 24th at Humber College’s Lakeshore campus in Toronto.

As you might imagine, participating students, along with faculty and staff were absolutely thrilled with the outcome of the competition.

Winning the First Annual Paralegal Society of Ontario Student Moot Competition is a tremendous success for Canadian Business College, said Jeffrey Nicholson, In-House Counsel and Paralegal Program Director at Canadian Business College. The win demonstrates the strength of our Paralegal Program and the commitment of our students, faculty and staff. I’m extremely pleased and proud of the results.

Check out the award presentation in the video below:

Make sure to read all about the moot court win in our official press release here and don’t miss the following bonus coverage featuring the win:

The Lawyer’s Weekly First paralegal moot more than an exercise

Study MagazineCanadian Business College Students Win

Paralegal Scope MagazineMoot No More: Canadian Business College Wins Big

For additional information on Canadian Business College’s Paralegal Program, please click here.

Cheers,

-Michael

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