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How to Use Your Digital Marketing Training to Help Businesses with Their Social Media Marketing

Posted on March 29th, 2019 - Written by: Canadian Business College

digital marketing program

Whether it’s a local restaurant or a multinational corporation, every business today needs a social media presence. With a solid social media strategy, companies can raise brand recognition and trust, boost their online visibility, and increase the number of new leads and customers they receive. Without social media, companies risk being eclipsed by more visible competitors, and as a result, losing market share.

Social media marketing needs to be done right, though. To build an effective social media strategy, companies need to set the right goals, choose the right platform for their audience, and produce the kind of content that can capture users’ attention, leading to more likes, shares, follows, and engagements.

With the skills you develop through digital marketing training, you’ll be able to design and implement social media marketing initiatives for businesses, helping them boost traffic to their site, build their reputation online, and win over new customers. Here’s how.

Use Your Marketing Knowledge to Help Businesses Set Smart Social Media Goals

One of the first steps in building an effective social media strategy is setting effective goals. This is one area where digital marketing training can be of great use, as it can help you identify the right balance between realistic and achievable goals, and ensure that the goals driving a business’s social media strategy serve their broader objectives and fit with their current brand. When it comes to social media marketing, the best goals are specific, measurable, and attainable, allowing businesses to accurately gauge their success or failure and readjust as necessary, learning and improving from past efforts as they go.

Help Companies Choose the Right Platform with Digital Marketing Training

Having a robust knowledge of social media marketing practices can also help students choose the right platform for their client – an essential consideration when it comes to social media marketing.

In order to choose the right platform, you need to know where a business’s customers are spending their time. You also need to understand the strengths and limitations of different social media platforms and how they might suit different types of businesses. A travel agency, for example, will likely gain a lot more exposure from an Instagram account than a business with a less visual product, like an accounting firm.

Students with digital marketing training can draw on their knowledge of social media in order to make the best choices for their clients and choose the best platform to showcase their brand.

Businesses need to choose the right platforms when developing a social media strategy

Businesses need to choose the right platforms when developing a social media strategy

Good Content is Essential for a Successful Social Media Strategy

A good social media marketing strategy involves much more than text. Videos and images also play a key role in engaging users. Developing the skills and knowledge needed to produce eye-catching content for platforms like Instagram and Facebook is another significant benefit of earning your digital marketing diploma.

With digital marketing training, you can learn how to create compelling visuals with industry-standard software like Adobe Photoshop and Illustrator; how to script, storyboard, and edit videos; and how to create Flash Animations with Action Script. This can provide you with an invaluable toolkit that will come in handy throughout your online marketing career as you use visual content and videos to engage users, drive online engagement, and help businesses thrive with social media marketing.

Learn how to create compelling visual content with a digital marketing diploma

Learn how to create compelling visual content with a digital marketing diploma

Are you ready to start training for a career in digital marketing?

Contact Canadian Business College to learn more about our digital marketing program.

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LANs vs. WANs: Understanding the Difference in Network Engineering Training

Posted on March 22nd, 2019 - Written by: Canadian Business College

network engineering training

Networks play an increasingly important role in today’s businesses, providing the digital infrastructure necessary to collaborate, communicate, and share, whether across the office floor or halfway around the world.

In order to keep these systems running smoothly for users, network administrators play an essential role designing and maintaining the necessary hardware and software, choosing the most appropriate design for the particular needs of each of their clients. In order to do so, they sometimes need to weigh the benefits and drawbacks of different types of networks, taking into account a wide variety of considerations including speed, reliability, distance, and cost.

Two common types of networks that network administrators might encounter during their work are local area networks (LAN) and wide area networks (WAN). If you’re currently in network engineering training, or considering enrolling, here’s a quick overview to help you understand the differences between the two.

LANs and WANs are Suited for Different Purposes

A LAN network is – as the name implies – a local network, typically covering an area no bigger than a house or the floor of an office building. These types of networks can be set up with a switch and some Ethernet cables, over WiFi, or through some combination of the two. These networks are relatively easy to set up and the only equipment required can typically be bought in any stores that sell basic networking hardware.

WAN networks, in contrast, require a more onerous setup using specialized equipment. They might also involve renting a line from an internet service provider, or using wireless technologies like satellites or cell phone towers. WANs can also be less reliable than LANs.

The benefit of WANs, however, is that they can connect almost any distance, as opposed to LANs, which can only reach as far as the Ethernet cables or WiFi signal being used.

network engineering diploma

A LAN network only requires Ethernet cables and a switcher or WiFi to set up

LAN Users Benefit from Much Higher Speeds

One of the most significant advantages that LAN networks offer over WAN networks is their speed. Current LAN networks can commonly support 1 gigabit per second, with high-end networks capable of reaching ten times that. WAN networks, in comparison, are typically much slower.

The speed of a specific LAN or WAN network can also be greatly affected by the type of connections being used. Transferring data over WiFi is generally slower than using a wired connection, for example, although for many users engaging in routine file- and task-sharing, the difference might be negligible given recent advances in WiFi technology.

For uses that require a reliable, high-speed connection, though – transferring large files, for example, or playing online games – professionals in network engineering careers know that a LAN network is the best option.

Professionals in Network Engineering Careers Have a Lot to Consider When Deciding

Ultimately, network administrators will have to draw on their own network engineering training in gauging the needs of their clients and deciding which type of network will work best for them. A number of factors could influence whether a LAN or WAN is the more appropriate option, with cost, area, and bandwidth needs likely to be at the top of the list. In some cases, these networks may also work hand-in-hand, with WANs used to connect remote LANs to each other across great distances.

network engineering careers

CBC’s network engineering training prepares students for a career in network administration

Are you interested in training for a career in network administration?

Contact Canadian Business College for more information about our network engineering diploma program.

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Why PCP Certification Matters in Accounting and Payroll Administration Careers

Posted on March 15th, 2019 - Written by: Canadian Business College

accounting and payroll administration diploma

Payroll administrators play an integral role in businesses across Canada. They’re responsible for ensuring that all of an organization’s employees are paid accurately and on time. It’s a big responsibility to bear, and crucial for ensuring the satisfaction and support of a company’s workers, who form the foundations of its success.

Good payroll practices aren’t simply about keeping employees happy, either. Strict legislative requirements also place serious legal obligations on employers when it comes to completing their payroll. Legislation like the Canada Pension Plan, the Employment Insurance Act, the Income Tax Act, Worker’s Compensation Acts, and other provincial regulations need to be reliably and accurately applied, otherwise employers face stiff penalties, interest charges, and other consequences.

If you’re considering a career in accounting and payroll administration, getting your Payroll Compliance Practitioner (PCP) certification can help you navigate these requirements, and also give you a significant advantage in your career. Keep reading to learn more.

Learn the Fundamentals of Payroll with PCP Certification

PCP certification can give you an in-depth understanding of the many legislative requirements that need to be met in order to keep an organization compliant throughout its annual payroll cycle.

In order to meet the requirements of PCP certification, you will complete modules in payroll compliance legislation and the fundamentals of payroll, learning how to describe a payroll’s objectives and stakeholders, apply federal and provincial legislation to payroll, calculate regular and non-regular pay, complete year-end documentation and more, providing you with all of the skills and knowledge you’ll need to thrive in your career as a payroll administrator.

PCP certification can give you the skills you need to succeed in your career as a payroll professional

PCP certification can give you the skills you need to succeed in your career as a payroll professional

PCP Certification Can Boost Your Earning Potential

Becoming PCP-certified can help payroll professionals apply the appropriate legislation and keep companies compliant. It can also boost the earning potential of those pursuing accounting and payroll administration careers.
A 2017 message from the Canadian Payroll Association (CPA) stated that PCP candidates are increasingly in demand for entry-level payroll jobs, pointing out that PCP certification delivers “job-ready” professionals who are up-to-date on all of the most recent legislative and regulatory requirements.

Not only do employers look for PCP certification when hiring, but those who have it have been shown to consistently earn more than their counterparts without PCP training, with professional certification adding 5-15% to a payroll practitioner’s base salary.

PCP certified payroll professionals earn more than their non-certified counterparts

PCP certified payroll professionals earn more than their non-certified counterparts

How to Get Your PCP Certification with Accounting and Payroll Administration Training

Those aspiring to careers in accounting and payroll can gain their PCP certification through accounting and payroll administration training, completing the relevant courses along with further training in human resources, business communications, Microsoft Office Suite, and other essential business, accounting, and payroll skills. After successfully completing training, graduates are eligible for membership in the CPA and will receive PCP certification after completing their first year of work experience.

If you’re a detail-oriented person with strong organizational skills, earning your accounting and payroll administration diploma and receiving your PCP certification can be the first steps towards a rewarding new career in payroll administration, using the skills and knowledge you’ve gained through your education to ensure that employees are paid, companies stay compliant, and business keeps running smoothly.

Are you ready to take the first step toward your new career?

Contact Canadian Business College to learn more about our accounting and payroll administration diploma program.

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4 Resume Writing Tips for Medical and Health Administration Diploma Grads

Posted on March 8th, 2019 - Written by: Canadian Business College

medical and health administration program

If you’re interested in a career providing administrative services to hospitals, physicians’ offices, clinics, or care facilities, then a medical and health administration diploma could be the perfect way to develop the skills and knowledge you’ll need, and to open up a range of exciting new career opportunities. Students in medical office training learn how to keep medical organizations running smoothly and how to keep patients comfortable and happy, whether as medical office assistants, health administrator assistants, front office managers, or patient coordinators.

Regardless of which path you choose after graduating, the first step will likely be to write your new resume, reflecting the skills and experience you’ve gained throughout your training, and highlighting your newly updated qualifications.

Here are four helpful resume writing tips to keep in mind when you’ve graduated from your program and are ready to start building your new career.

1. List the Skills You’ve Learned in Your Medical and Health Administration Courses

In your medical and health administration courses, you’ll learn a wide variety of highly valued, industry-specific skills. Some of the subjects you’ll cover include medical terminology, medical transcription, Ontario Health Insurance Plan (OHIP) billing, medical health records, and more. These skills are important for professionals working in medical and health administration positions, so be sure to list them in your resume so that your employer can see the full of range of abilities you’ve developed through your training.

2. Make Sure to Include Other Relevant Experience and Transferable Skills

If you’ve just graduated from a medical and health administration program, then you might not yet have extensive experience working in the industry. One way to address this is to make sure to prominently include your practicum experience in your resume, to show employers that you’ve already gained hands-on industry experience as part of your training.

You can also highlight any other roles you’ve had where you performed administrative duties or practiced other transferable skills, even if it was outside of a health care setting. This could mean using computer software like Word or Excel, providing good customer service, supervising others and leading teams, or anything else that could contribute to your ability to excel in an administrative position in health care.

Be sure to include any work experience relevant to customer service and administration

Be sure to include any work experience relevant to customer service and administration

3. Ensure That Your Resume is Well Organized and Free of Errors

The information you choose to include in your resume is important, but it’s also important to be mindful of how you present that information. By having a resume that is well-organized, easy to read, and free of any spelling or grammatical errors, you can demonstrate to employers that you have good communication and organizational skills and a high attention to detail – all of which are important for those hoping to succeed in medical and health administration careers. Before submitting your resume, make sure that the most important information is easy to find in the document, and that there are no errors in the text or layout.

4. Customize Your Resume for Each New Job Application

While it’s helpful to have a standard resume that you can easily pull up and send out, it can give your application a boost if you spend the time to match your resume to the job you’re applying for. Try going through each job listing to find what requirements the employer has set out for the position, and make sure that your resume addresses each one. This could mean, for example, highlighting specific medical and health administration courses you’ve taken, or highlighting specific elements of your practicum experience.

Customizing your resume can help you secure a rewarding job in medical and health administration

Customizing your resume can help you secure a rewarding job in medical and health administration

Are you ready to pursue a career in medical and health office administration?

Contact Canadian Business College to learn more about our medical and health administration diploma program.

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Corporations vs. LLPs: What Business Diploma Grads Need to Know About These Business Structures

Posted on March 1st, 2019 - Written by: Canadian Business College

business courses

If you’re interested in a career in business, taking a business management program is a great way to get started. A business diploma can help you develop a broad range of essential business skills, from marketing to payroll, giving you a high degree of flexibility and preparing you for a number of varied positions. It can also equip you with the fundamentals of business operations and entrepreneurship, allowing you to start your own company and work for yourself.

Once you’ve graduated and are ready to either apply for positions with established firms, or put your business knowledge to work in your own start-up company, it might be helpful to understand the differences between business structures, such as limited liability partnerships (LLPs) and corporations, and how those structures can impact the employees and owners of a business.

Here’s a quick comparison to help you understand the difference between these two common types of business structures, and the advantages and disadvantages of each.

LLPs are Easier and Cheaper to Form than Corporations

In terms of costs, LLPs have a distinct advantage over corporations. Forming an LLP requires paying initial registration fees and releasing annual reports, but the burden is significantly less than what is faced by a corporation, which is required to comply with sometimes costly and extensive regulatory requirements. These include extensive record-keeping requirements and the preparation and filing of annual corporate tax returns, in addition to various disclosure requirements and specifications regarding how the business must be governed. This means that LLPs – and those forming them or working for them – can avoid much of the complicated and expensive upkeep involved in running a corporation.

LLPs allow partners to avoid many of the more complex and costly aspects of forming a corporation

LLPs allow partners to avoid many of the more complex and costly aspects of forming a corporation

In Most Provinces LLPs are Limited to Groups of Professionals

Despite the lesser requirements, LLPs have one significant disadvantage over corporations, in that they can only be formed by a group of professionals such as lawyers, accountants, or doctors (in every province except BC). This means they’re a great option for professionals looking for tax and liability advantages, and a good option for career-seekers looking to use the skills they’ve learned in their business courses in a professional office environment, but less so for entrepreneurs or businesses that are unrelated to the licensed professions.

Business Diploma Graduates Can Start their Own Corporations

Although LLPs are generally limited to licensed professionals, corporations have no such limitation, and are a more suitable choice for any business diploma graduates who want to start their own company.

A corporation can be formed with only one person and once formed is considered its own separate legal entity. This allows the owner to limit their liability to only what they’ve invested in the business, meaning their personal assets are safe from risk. LLPs also limit liability, though the situation is somewhat more complicated, as each partner is still liable for their own actions and those of their direct employees.

For business management graduates interested in starting their own company, corporations also offer certain benefits when it comes to taxation, as corporate tax rates tend to be lower than individual tax rates. This can allow business owners to save money by keeping surplus funds in their corporation, for example, and only withdrawing them at a later date when their personal tax rate is more advantageous, such as after retirement.

The corporation is a structure suited to a wide variety of business types

The corporation is a structure suited to a wide variety of business types

Ultimately, the better structure will be dictated by the requirements of the company, its purpose, and its assets and liabilities. What’s important is simply having the business knowledge to understand which structure is right for the circumstances.

Are you interested in taking the next step in your business career?

Contact Canadian Business College to learn about our business management program.

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