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Pursuing a Business Management Diploma? How to Reduce Workplace Stress in Your Career

Posted on June 14th, 2019 - Written by: Canadian Business College

business management program

Over one-third of Canadians say that workplace stress is their main cause of mental health issues. Part of being a great leader is making sure that the health and productivity of your team isn’t compromised by stress. Project management, communication, and workplace health all suffer when stress isn’t dealt with effectively. A tense workplace can also lead to issues with employee retention, communication, and social dynamics. Though stress is a normal part of life, people can’t function to the best of their abilities when they are too stressed and great management can help with this.

These tips for stress reducing in the workplace might help you safeguard you and others against burnout and illness.

Look After Yourself First, as a Business Management Diploma Grad

In a leadership role, you need to protect yourself from excessive stress to prevent exhaustion, reduced performance, and dangers to your health. As the saying goes, you must put on your oxygen mask first, before helping others. According to the Centre for Addiction and Mental Health, stress can produce symptoms such as memory problems, difficulty making decisions, and trouble concentrating or thinking. These make it tough for you to show your value and apply the skills and knowledge you’ve learned in business management courses.

Looking after your own stress levels will help you stay calm in a multi-tasking role.

Looking after your own stress levels will help you stay calm in a multi-tasking role.

Time blocking works wonders. To do this, schedule everything throughout your day, without limiting it to solely work-related activities. Meals, outdoor break time, exercise, and open work periods (where you can catch up on a project or task of your choice) should all be included. This way, you stay on track while keeping physiological factors under control.

Keep Environment in Mind After Your Business Management Courses

A workplace environment is directly tied to physical and mental stressors. Since you can usually control the physical factors of a space to some degree, this is an area where you can implement your management skills and lower stress on yourself and employees.

Poor air quality can cause fatigue, headaches, and allergies. As these symptoms increase and comfort levels decrease, you may find yourself confronted with a sluggish and strained team. Open windows, install air purifiers for polluted locations, and encourage employees to take breaks outside. Light is also important, for what it does both during work hours and outside of work. Sunlight cues the release of serotonin, lifting mood. Plenty of natural light in a workplace will subtly help everyone stay happier and calmer. Proper exposure to sunlight maintains the body’s circadian rhythms, our sleeping and waking patterns in accordance to our “internal clocks”. Lack of sleep lowers our ability to deal with stress, so rough sleeping patterns translate into higher stress levels at work.

Natural light lowers stress levels and helps employees stay healthy outside of work hours

Natural light lowers stress levels and helps employees stay healthy outside of work hours

Use Active Design to Encourage Stress-Reducing Movement in a Workplace

Active design is a way of encouraging physical activity through layout and design. It began as a method applied to urban planning and architecture, to promote healthy living and activity in buildings and public spaces. With a business management diploma, you might work in a role where you can control some of the physical factors of a workplace to help with movement.

Commonly dubbed “the new smoking,” sitting is one of the most detrimental health risks of our modern society. Encouraging employees to stand up and walk around can be done by placing office amenities in a central location separate from workstations. In addition, adjustable workstations or standing desks help reduce the time each employee spends sitting each day.

Are you interested in what our business management program has to offer?

Contact Canadian Business College for more information.

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4 Careers that Accounting and Payroll Training can Lead to

Posted on June 7th, 2019 - Written by: Canadian Business College

accounting and payroll administration careers

After obtaining an accounting and payroll diploma, you will have quickly built skills and knowledge that are directly applicable to working as an administrator in the field. Once you’ve graduated, you will be motivated to start your career. Job prospects are good for payroll and accounting clerks and professionals in Canada, so you’ve chosen a great path. Your skills will be suited to a range of workplaces that require accounting and bookkeeping administrators. This means that you have different options, which is great if you’re seeking a career change in a new environment, or simply want to begin working in the field as quickly as possible. Read on for 4 career paths you could take after accounting and payroll training.

1. Begin a Career in Bookkeeping Operations for Businesses

Once you’ve completed your accounting and payroll administration training, you will be qualified to begin a career as a bookkeeper. Bookkeepers are essential to any business or company because they are responsible for recording important information about business transactions and other financial activity, relating to the everyday operations of a company. If you are detail-oriented, interested in very focused work, and enjoy keeping things organized, this path may be the perfect fit.

As a bookkeeper, you’ll be responsible for a variety of critical tasks, including preparing financial reports, issuing invoices to customers, paying invoices in a timely fashion, maintaining annual budgets, processing payroll, and much more.

2. Find Work in an Accounting Firm After Completing Your Program

Upon completing your program, you will be eligible for membership in the Canadian Payroll Association (CPA). After you have 1 year of work experience under your belt, you will also receive a Payroll Compliance Practitioner (PCP) certification. This is good news, as accounting firms often employ CPAs. These companies offer various services that keep clients tax compliant, financially organized, and keep businesses on track for growth. Some will specialize, such as those who focus on tax strategy. Since different accounting firms provide such a variety of services, they are a good place to look for an entry-level job where you can apply accounting and payroll administration training to multiple positions.

3. Accounting and Payroll Administration Careers in Private Business

While public accounting teams work with auditing, tax, advisory, and consulting, private accounting teams work internally with businesses (or governments and agencies). As an employee of a private business, an accounting administrator is an integral part of the company’s success. Financial aspects of a business operation, like billing and accounts payable, are responsibilities of private accounting teams. If you are interested in working with a specific company and being a part of their operations and growth, this may be well-suited to you. An accounting and payroll administration diploma that helps you learn about business communications and payroll fundamentals will be a useful way to show your competencies in applying for this type of job.

Your payroll fundamentals courses can be applied to a job with a private business

Your payroll fundamentals courses can be applied to a job with a private business

4. Accounting and Payroll Administration Careers in Non-Profit Organizations

Non-profit organizations are an interesting option as they differ from standard, for-profit businesses. Non-profits have a purpose other than profit, with net assets replacing equity on records. Net assets are the total assets of a company, minus total liabilities. Fundraising is often a large part of the financial department in a non-profit, adding an extra factor that the accounting administrator will deal with. If you are interested in working for a cause other than generating revenue, for something you believe in, this is worth pursuing.

You may find extra meaning in your career if you decide to apply your skills to a Non-Profit Organization

You may find extra meaning in your career if you decide to apply your skills to a Non-Profit Organization

Are you interested in training to prepare for one of these accounting and payroll administration careers?

Contact Canadian Business College for more information.

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4 Soft Skills You Need for Career Success after Police Foundations Training

Posted on May 31st, 2019 - Written by: Canadian Business College

police foundations courses

Being equipped with real-world knowledge is key when training for a career in law enforcement. Whether your goal is to work within the OPP, RCMP, Military Police or as a Correctional Officer, soft skills will help you to excel in your pursuits. As opposed to hard skills, which are technical and tangible, soft skills are personal attributes that are more intangible and focused on harmonious interaction with others. They enable professionals to have the right attitude and instincts to succeed and are specific to each vocation.

For a career in law enforcement, certain soft skills will be useful for things like trust and communication. Read on for four soft skills that will help you find career success.

1. Law Enforcement Professionals Have Empathy Towards Others

Being able to maintain empathy for the people you interact with helps with mental well-being by fulfilling the human need for connection. Emotional regulation also comes into play with empathy, in which we take in feelings and experiences of other people, without allowing the emotions to overwhelm us. Emotional regulation is a skill that helps in handling distressing feelings, which is quite handy in the stressful field of law enforcement.

Empathy will help you work in different cultural environments as a law enforcement professional

Empathy will help you work in different cultural environments as a law enforcement professional

With a deeper appreciation for what other people experience, those working in law enforcement are able to have more positive communication in their day-to-day events. A large part of empathy is being able to appreciate experiences that others have, but you don’t have. This leads to the topic of diversity, both when interacting with the public and within law enforcement itself. Issues in diversity are a part of police foundations courses and will help you to better understand this topic.

2. Active Listening Skills for a Career after Police Foundations Courses

Law enforcement professionals deal with people who want their voices to be heard, either after experiencing a crime, or for information and support purposes. When active listening is demonstrated in these situations, the public is more likely to trust you and feel that you understand them. An active listener can correctly interpret the needs communicated by others, which is very important in conflict resolution. Bringing conflict to a peaceful end through de-escalation is an important responsibility of a professional working in law enforcement, when possible. It’s helpful to be able to accurately understand what the involved individuals are saying to know how best to de-escalate the situation.

Students at Canadian Business College learn the importance of effective communication in a law enforcement career

Students at Canadian Business College learn the importance of effective communication in a law enforcement career

3. Adaptability for Unpredictable and New Situations

Being in different, new, unpredictable situations is what the everyday experience entails for a law enforcement professional. It’s not possible to know exactly how events will take place when working in law enforcement. Adaptability allows you to react to situations and changes that aren’t by the book, calmly and confidently. If you are someone who enjoys constant change, you will likely thrive on this aspect of the industry. By learning as much as possible from every situation and staying open-minded, you can be an adaptable law enforcement professional, taking surprises and changes as they come.

4. Communication Skills for Success Following Police Foundations Training

Communicating is fundamental to working with the public, especially in situations where tensions may be high, or people may be experiencing stress. Being clear and intentional with communication helps build a rapport with different individuals, where a mutual trust can grow and benefit whatever situation has arisen. Communication essentials are an important part of police foundations training.

Nonverbal communication is also one of the soft skills that makes a great law enforcement professional. Tone of voice, facial expressions, gestures and enunciation can all affect how verbal messages are received. In many cases, these things can affect communication even more than the actual words that are said.

Are you interested in what a police foundations program has to offer?

Contact Canadian Business College for more information.

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Putting Your Database Administrator Courses to Use: How to Work with SQL

Posted on May 28th, 2019 - Written by: Canadian Business College

database administrator careers

In today’s increasingly connected and digital world, data is a crucial asset for businesses across the globe. The sheer amount of data that many computerized programs and applications use to function means that there must also be a way to store this data that’s both easy and accessible, namely through databases.

When you start your career as a professional database administrator, one of your primary responsibilities is, of course, to work with databases. In order to do this, you must have a certain level of familiarity with the different programming languages that databases use to function, including one known as Structured Query Language (SQL). SQL is an essential tool that helps administrators find and store information in a particular way on certain databases.

If you’re interested in becoming a database administrator, read on to find out what you should know about SQL.

SQL Can Help You Operate and Navigate Certain Relational Databases

There are a variety of different types of Database Management Systems (DBMS) that help you access and change the data that is stored on a particular database.

One of the most popular types of DMBS is known as a relational database, which uses separate tables to define database relationships. One column of the table, for instance, may mention the username of someone on Facebook, and another column may specify certain data such as their age, likes, or location. A relational database allows you to view data items separately, such as only by age, likes, or location, instead of storing them all together in one table.

Many relational databases rely on SQL to run, and some of the most popular options you can expect to see in database administrator careers include MySQL, Oracle, and Microsoft SQL Server database.

Learning how to use SQL can help database administrators organize important data

Learning how to use SQL can help database administrators organize important data

Use Your Database Administrator Courses to Better Understand SQL Syntax

The SQL programming language uses what’s known as syntax to perform commands as well as write queries and inquiries. The SQL syntax uses words such as ‘SELECT’, ‘INSERT’, ‘UPDATE’, and ‘DELETE’ to perform certain operations that help you read, update, and manage the data within a database. These four examples are often referred to as Create, Read, Update, Delete (CRUD), and you can expect to use them fairly frequently when working with SQL during your career in database administration.

While these examples are among those most commonly used in the SQL syntax, the more complicated a database is, the more commands you will have to use in order to get the right results. Fortunately, database administrator courses can introduce you to the fundamentals of SQL as a programming language, as well as get you more familiar with how to use it and its syntax to navigate the popular relational databases that future employers are using today.

Familiarity with SQL Can Prepare You to Work with ‘Scaled-Up’ Database Systems

Although SQL still remains one of the most popular DBMS, the technological revolution of the last twenty years means that companies have to manage an extraordinary volume of data, and they need a database that can handle that kind of load without crashing.

Canadian Business College students can use their training to navigate mature databases during their career

Canadian Business College students can use their training to navigate mature databases during their career

NOSQL, short for ‘not only SQL’, is a more recent DBMS, and grew in popularity when tech giants such as Google, Facebook, and Amazon needed to find a way to efficiently manage the data they were collecting. Essentially, NOSQL is an ‘upgraded’ version of SQL, and is designed primarily for web applications. Although it does not use SQL to query data, demonstrating that you have a background in SQL can show potential employers that you have the skills they’re looking for to navigate and manage other mature databases such as NOSQL, further expanding your professional opportunities after graduation.

Are you interested in starting a new and rewarding career?

Contact Canadian Business College for more information about our database administrator advanced program.

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3 Software Programs You Will Learn About in Business Management Training

Posted on May 17th, 2019 - Written by: Canadian Business College

business management courses

Digital and computerized technology has revolutionized how business is conducted on a large scale, as well as on an everyday basis. This means that having skills with computer software that is current and up to date can help you stay successful throughout your career.

Business management training prepares you and the next generation of professionals for the realities of your future workplaces, and that includes focusing on the computer software that can help you do your job efficiently. From Microsoft Office to QuickBooks, Sage 300, and more, a business management program can give you real experience that helps prepare you with the skills you need to thrive in your new profession.

If you’re interested in starting a career in business management, read on to find out what software you can learn about during your training.

1. Microsoft Office Skills are Essential in Business Management Careers

Microsoft Office is one of the most widely used software programs in the world, and it’s a vitally important resource for any business management professional.

From Microsoft Word to Excel, PowerPoint, and more, many companies and businesses rely on the programs included in Microsoft Office to better record, present, and keep track of their work. Although Microsoft Office has been around in one form or another since the 1980’s, it looks very different today than it did even five years ago, and there may be a variety of changes that you may not be prepared to adapt to on your own. Fortunately, business management training can help you learn how to use the latest Microsoft software, and your experience will show employers that you have the technological skills that are current, relevant, and in-demand in today’s business world.

2. Quickbooks Software Helps Businesses Manage Their Accounting Needs

One of the most useful software programs for anyone in business management is QuickBooks. QuickBooks is often referred to as small-business accounting software, and it helps businesses better manage, organize, and maintain their accounting records.

Students at Canadian Business College can use their QuickBooks training to manage a business’ accounting needs

Students at Canadian Business College can use their QuickBooks training to manage a business’ accounting needs

QuickBooks is primarily useful in business management careers because it is capable of centralizing many different accounting areas in one convenient location, including accounts payable and receivable, billing and invoicing, inventory management, and financial reporting. Although QuickBooks is available online, you may one day be working with a company that uses its software on desktop computers, and familiarizing yourself with how it works can help you and your business save time, money, and effort with a simplified accounting process.

3. Sage 300 Helps Business Managers Use Their Resources More Efficiently

Sage 300—formally known as Accpac— is a resource-planning software that connects a variety of operations that businesses need to function well, including accounting, distribution, warehousing, and manufacturing. It additionally gathers sales, marketing, and business analytics into one place, so you don’t have to keep continuous tabs on all the different components involved in running a business.

Software like Sage 300 can help centralize important data in business management

Software like Sage 300 can help centralize important data in business management

Sage 300 is what’s known as an end-to-end system, which means it brings together all the facets a business must work with in order to do well within one kind of software. It can boost your visibility into the everyday operations of your business, and help you keep track of many different moving parts so you can stay updated and informed on how your business is performing. Knowing how to use and navigate Sage 300 software can be particularly useful because it can draw your attention to areas that are doing well, as well as areas that may need more particular attention.

Are you interested in taking the next step towards a new and rewarding career?

Contact Canadian Business College for more information about our business management courses.

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How Software Engineering Training Can Help Launch Your Career in Mobile App Development

Posted on May 10th, 2019 - Written by: Canadian Business College

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It may come as no surprise, but the career landscape for software engineers and developers is much more diverse than when the profession first began. One of the most exciting new careers to emerge from the technological revolution is that of the mobile app developer.

The main responsibility of a mobile app developer is to design, create, and maintain applications for the platforms that run on mobile devices, including, for example, Android or Apple’s iOS. As smartphone technology becomes more advanced, more and more companies will be looking for potential employees who have the right training and skills they need to meet public demand.

Starting a career in mobile app development can actually be far easier than you may think, especially if you have prior training in software engineering. If you’re interested in a career as a mobile app developer, read on to find out how you can build the skills you need to start your new career.

Knowing How to Program is Key to Success in Mobile App Development

Mobile applications, like any other computerized technology, require code to run and function properly. This means that software skills are at the heart of a career as a mobile app developer, and one of the best first steps you can take is learning how to write these codes, which come in a variety of different ‘languages’.

Experience with programming can help students at Canadian Business College start a career in mobile app development

Experience with programming can help students at Canadian Business College start a career in mobile app development

Mobile app developers typically need experience with two or more programming languages. Fortunately, software engineering training can give you direct experience with some of the most in-demand programming languages, including C# and SQL. By exploring different programming languages and building on the foundations of what you learn, you can strengthen the key skills that are central to success in your new career, giving you a valuable advantage when starting your career in mobile app development.

Success for Mobile App Developers Means Having the Right Software Skills

Companies today need trained professionals who have the right skills and experience to design, edit, and work with the software that makes their mobile apps work properly. Although the software of the platforms these apps run on may vary, they all function by using the same basic code and programming languages, which means that in order to succeed as a mobile app developer, you first must have an in-depth knowledge of software programming and how it works.

From programming languages to database development, ASP.NET, Web Services, and more, the skills you learn in a software engineering program can help you show employers that you have the specialized software skills that will help their apps run smoothly, no matter the platform they’re operating on.

In software engineering training, you will Learn the skills you need to help ensure apps run smoothly

In software engineering training, you will Learn the skills you need to help ensure apps run smoothly

Your Software Engineering Training Can Keep You Up to Date on the Industry

Today’s technology sometimes feels like it changes overnight, which is why employers are looking for developers that have current, up-to-date knowledge and skills.

Your training in software engineering is one of the best ways to make sure you’re learning how to work with the latest technology that can help you succeed as a mobile app developer. From gaining real experience with programming languages and frameworks to designing and developing software applications, your experience can prepare you to start your career in mobile app development with confidence. The market for mobile app developers may be new, but it is projected to grow in the coming years, meaning your technical skills and talent will be in-demand as more companies look to release their own apps and programs.

Are you interested in starting a rewarding career in a growing field?

Contact Canadian Business College for more information about earning your software engineering diploma.

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4 Career Paths You Can Pursue with a Medical and Health Administration Diploma

Posted on May 3rd, 2019 - Written by: Canadian Business College

medical and health administration courses

The healthcare industry needs qualified people to work behind the scenes to keep everything running smoothly. Medical and health administration is an important aspect of any medical setting, and no one office or facility operates the same way, which means you have a wide variety of professions you can join after your training.

While it may seem that working in healthcare administration means you’ll be doing the same job no matter where you work, in reality there are actually many different career paths you can choose from in the healthcare industry. From becoming a medical administrative assistant to patient coordinator, medical transcriptionist, and more, the right job is waiting for you.

If you’re interested in learning more about where your career can take you after medical and health administration school, read on to find out more!

1. You Can Start a Rewarding Career as a Medical Administrative Assistant

Although it may be a fairly common career path for new graduates, choosing to become a medical administrative assistant can open the door to an exciting new profession.

Medical administrative assistants are primarily responsible for a variety of administrative or secretarial tasks in medical settings such as doctors’ offices, hospitals, and medical clinics, among others. If you want to become a medical administrative assistant after medical and health administration courses, you must have good organizational skills to keep everything running smoothly, and good interpersonal skills to greet and talk with patients or discuss work with other staff.

If you’re a people-person who knows your way around a computer and enjoys helping people access the care they need, then you may want to think of becoming a medical administrative assistant.

A career as a medical administrative assistant is a good choice if you enjoy talking with people

A career as a medical administrative assistant is a good choice if you enjoy talking with people

2. Become a Clinical Assistant after Medical and Health Administration Training

Clinical assistants often handle the administrative work at a medical office in a similar capacity as medical administrative assistants, including scheduling appointments, directing phone calls, filing documents, and offering helpful information to patients.

Unlike a medical administrative assistant, however, clinical assistants work closely under the supervision of a physician to assist with tasks such as patient assessment, examination, diagnosis, and treatment, as well as helping patients who may be sick or injured. This career is perfect if you are a compassionate person who wants a job that combines hands-on work with administrative tasks.

3. Work as a Medical Transcriptionist in a Variety of Healthcare Settings

A medical transcriptionist is responsible for listening to audio recordings of physicians and other healthcare professionals and converting them to written reports, as well as reviewing or editing medical documents created by speech recognition technology.

Canadian Business College students can get the training they need to start a career in medical transcription

Canadian Business College students can get the training they need to start a career in medical transcription

Medical transcriptionists also need to have a working knowledge of medical terminology and abbreviations, which healthcare professionals may commonly use. Your medical and health administration training gives you firsthand experience with the terminology, transcription, and office technology that you’ll commonly encounter, and you can use it to your advantage during your career as a medical transcriptionist.

4. Use Your Medical and Health Administration Diploma to Become a Patient Coordinator

One of the main goals in any healthcare setting is to provide the best services possible to keep patients healthy. In order to do this, many medical facilities need someone known as a patient coordinator.

A patient coordinator works with administration, staff, and patients to ensure that everyone is communicating properly between the different channels. From hospitals to physician’s offices, clinics, and more, a healthcare setting can be a very busy workplace, and it’s important to keep everyone on the same page.

Primary duties of a patient coordinator include developing patient care programs, managing public relations information, and handling patient case management. If you have a good eye for detail and can work well under pressure, you might want to consider a career as a patient coordinator.

Are you interested in earning a medical and health administration diploma?

Contact Canadian Business College for more information.

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4 Benefits of Going Back to School as an Adult to Pursue Law Clerk Training

Posted on April 26th, 2019 - Written by: Canadian Business College

law clerk training

For those looking to change careers and find something more fulfilling, more lucrative, or with more room for advancement, going back to school can be a necessity. Education can be the key to updating skills, plugging into new trends and technologies, and accessing exciting new employment opportunities, whether in your current field of work or an entirely new industry. For some, however, the idea of going back to school as an adult can seem daunting, particularly if they’ve been out of the educational system for some time.

Adults returning to school have nothing to worry about, however. In fact, the real-life experience gained through years of work can be a great asset when returning to your studies, along with the higher level of maturity and greater sense of perspective that come with age.

If you’ve been considering going back to school to train for a new career in the legal field, here are four benefits you should know about going back to school as an adult to pursue law clerk training.

1. You Have the Experience to Know What You Want

Many younger students enter school not really knowing what they want to do with their lives. This can sometimes result in a lack of focus or commitment, as students gradually gain the experience to learn what their true skills and interests are, and what they really want to do for a living, over time.

Going back to school as an adult, you already have the experience to know what your strengths and weaknesses are, which types of work you enjoy and which you don’t, and what you want out of a career. This can be a big benefit, as it can allow you to focus on what matters most: your education.

2. You Can Apply the Skills and Knowledge You Already Have

Law clerk courses can provide you with all of the skills you need to begin a career in the legal field. It’s worth keeping in mind, however, that as an adult with past work experience, you also bring a valuable set of transferable skills to both your education, and any legal jobs you apply for after graduating. These might be research skills, analytical skills, or organizational skills – even if they were developed in the course of a very different type of career, these skills can still help you find success in school and in your future legal career.

law clerk courses

Organizational skills that you’ve developed in past jobs can help you in school

3. Going Back to School as an Adult is a Great Way to Keep Your Mind Active

As people get older and take on increasing responsibilities, it can sometimes be hard to find the time to keep learning new things. Going back to school is a great way to keep your mind active and keep learning, exploring exciting new topics like real estate and corporate law, torts and contracts, and legal ethics.

4. Going Back to School For Law Clerk Training Can be a Great Opportunity to Make Connections

Going back to school for law clerk training can also be a great way to build your professional network. Having a wide network of contacts in the industry you hope to work in can be essential for discovering new job and training opportunities, as well as keeping up with the latest news, and going to school is a great way to meet people with similar interests and career goals to you.

law clerk program

Law clerk training can help you meet new people and expand your professional network

Are you ready to begin training for a new career in law?

Contact Canadian Business College today for more information about our law clerk program.

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Success Story – Marlene Bishop

Posted on April 26th, 2019 - Written by: Canadian Business College

Swetha Shri, Marketing and Digital media Instructor

“I came to Canadian Business College in 2018 to take the Accounting and Payroll Administration Program. My goal was to acquire knowledge and then work for myself. After a career in Retail Management, Real Estate Administration, and Managing Fortune 500 Companies, I felt I had the skills required either operate my own business or work in the capacity to help others find their passion and dream.

I met with an Academic Advisor who recommended the Business Management Program. This program opened my eyes to new and exciting topics and gave a new perspective in business that I could not have learned on the job.

At 46 years old, going back to school felt overwhelming and challenging after being out of school for so many years. Canadian Business College became my home away from home. The instructors and management made me feel like family. They invested one-on-one time with me when I needed it, and encouraged me when I felt like giving up.

I am proud to say that I graduated with Honors. I now work as the Financial Aid Officer at Canadian Business College’s downtown Toronto Campus.

Thank you CBC for making my dreams come true!”

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How Content Creation Drives Business Success in Digital Marketing Careers

Posted on April 19th, 2019 - Written by: Canadian Business College

digital media careers

Marketing today looks very different than it did fifty years ago, and the Don Drapers of the digital age have to gear their marketing campaigns towards what consumers want, especially when it comes to content.

Content marketing is a core component of any successful digital marketing campaign, primarily because it draws consumers into the service or product you’re trying to promote—and it isn’t a one-way street either. Content helps you connect with your audience in a genuine way, and that connection also allows you to gain valuable feedback, including what works in your campaign and what needs to be revised in order to better reach the audience you want.

If you want to start an exciting career in digital media and web design, read on to find out what you should know about how you can use content creation for campaign success.

Digital Media Program Grads Know that Content Can Keep Consumers Engaged

Consumers in the digital age want to be wooed by businesses, which means your campaign has to provide engaging content that captures their attention. If the content you offer doesn’t hold their interest, you’ll have a hard time reaching and keeping your target audience, and a digital marketing campaign that features strong, sustainable results is key to successful digital media careers.

One of the ways to ensure that consumers stay tuned to your campaign is through content creation. Quality content that is unique, engaging, and genuine helps catch the attention of consumers, and also keeps them invested as they enter the next step of the conversion process. If the content is compelling enough, it may even generate organic leads as consumers share it among social media and the internet.

Optimized Content Can Help Improve Your Campaign’s SEO Rankings

Although it may not seem like it on the surface, content is also much more than just what your consumers are reading, and it should include something known as Search Engine Optimization (SEO).

SEO is a method of increasing traffic to the site that you want to feature in your campaign through the use of targeted keywords, phrases, and topics that your audience uses when they conduct an online search. If you were trying to boost a campaign that involved basketball classes, for instance, you may use SEO keywords like ‘basketball training’ or ‘learn how to play basketball’ in your content, so that search engines feature your pages higher in their results. This allows you to reach the audience your campaign is targeted towards, and also increases your chances that the audience actually finds the services you’re advertising and wants to learn more, potentially turning them into customers.

digital media program

The digital age of marketing means including optimized content to reach the right audience

Content Creation Is an Affordable Way to Boost Lead Generation

Speaking of the conversion process, one of the most important parts of any campaign is the generation of leads. Successful marketing campaigns should increase business and attract new customers, and your digital media program helps you build the skills you need to succeed in today’s digital world, which includes knowing how to leverage content to your campaign’s advantage.

web design diploma

Students at Canadian Business College can use their training to create a buzzworthy campaign

Lead generation is crucial, especially for small businesses that need to boost both their traffic and sales. These businesses, of course, don’t have access to the same funds or brand recognition as bigger companies do, so their marketing budget needs to fit their particular needs and goals. Thanks to the rise of social and digital media, content creation is an easily-affordable way to grow lead generation—in fact, content marketing costs about 62% less than traditional marketing methods, and can generate 3 times the amount of leads.

Are you interested in starting a new career in the digital age?

Contact Canadian Business College for more information about earning your web design diploma.

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