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3 Software Programs You Will Learn About in Business Management Training

Posted on May 17th, 2019 - Written by: Canadian Business College

business management courses

Digital and computerized technology has revolutionized how business is conducted on a large scale, as well as on an everyday basis. This means that having skills with computer software that is current and up to date can help you stay successful throughout your career.

Business management training prepares you and the next generation of professionals for the realities of your future workplaces, and that includes focusing on the computer software that can help you do your job efficiently. From Microsoft Office to QuickBooks, Sage 300, and more, a business management program can give you real experience that helps prepare you with the skills you need to thrive in your new profession.

If you’re interested in starting a career in business management, read on to find out what software you can learn about during your training.

1. Microsoft Office Skills are Essential in Business Management Careers

Microsoft Office is one of the most widely used software programs in the world, and it’s a vitally important resource for any business management professional.

From Microsoft Word to Excel, PowerPoint, and more, many companies and businesses rely on the programs included in Microsoft Office to better record, present, and keep track of their work. Although Microsoft Office has been around in one form or another since the 1980’s, it looks very different today than it did even five years ago, and there may be a variety of changes that you may not be prepared to adapt to on your own. Fortunately, business management training can help you learn how to use the latest Microsoft software, and your experience will show employers that you have the technological skills that are current, relevant, and in-demand in today’s business world.

2. Quickbooks Software Helps Businesses Manage Their Accounting Needs

One of the most useful software programs for anyone in business management is QuickBooks. QuickBooks is often referred to as small-business accounting software, and it helps businesses better manage, organize, and maintain their accounting records.

Students at Canadian Business College can use their QuickBooks training to manage a business’ accounting needs

Students at Canadian Business College can use their QuickBooks training to manage a business’ accounting needs

QuickBooks is primarily useful in business management careers because it is capable of centralizing many different accounting areas in one convenient location, including accounts payable and receivable, billing and invoicing, inventory management, and financial reporting. Although QuickBooks is available online, you may one day be working with a company that uses its software on desktop computers, and familiarizing yourself with how it works can help you and your business save time, money, and effort with a simplified accounting process.

3. Sage 300 Helps Business Managers Use Their Resources More Efficiently

Sage 300—formally known as Accpac— is a resource-planning software that connects a variety of operations that businesses need to function well, including accounting, distribution, warehousing, and manufacturing. It additionally gathers sales, marketing, and business analytics into one place, so you don’t have to keep continuous tabs on all the different components involved in running a business.

Software like Sage 300 can help centralize important data in business management

Software like Sage 300 can help centralize important data in business management

Sage 300 is what’s known as an end-to-end system, which means it brings together all the facets a business must work with in order to do well within one kind of software. It can boost your visibility into the everyday operations of your business, and help you keep track of many different moving parts so you can stay updated and informed on how your business is performing. Knowing how to use and navigate Sage 300 software can be particularly useful because it can draw your attention to areas that are doing well, as well as areas that may need more particular attention.

Are you interested in taking the next step towards a new and rewarding career?

Contact Canadian Business College for more information about our business management courses.

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How Software Engineering Training Can Help Launch Your Career in Mobile App Development

Posted on May 10th, 2019 - Written by: Canadian Business College

software engineering program

It may come as no surprise, but the career landscape for software engineers and developers is much more diverse than when the profession first began. One of the most exciting new careers to emerge from the technological revolution is that of the mobile app developer.

The main responsibility of a mobile app developer is to design, create, and maintain applications for the platforms that run on mobile devices, including, for example, Android or Apple’s iOS. As smartphone technology becomes more advanced, more and more companies will be looking for potential employees who have the right training and skills they need to meet public demand.

Starting a career in mobile app development can actually be far easier than you may think, especially if you have prior training in software engineering. If you’re interested in a career as a mobile app developer, read on to find out how you can build the skills you need to start your new career.

Knowing How to Program is Key to Success in Mobile App Development

Mobile applications, like any other computerized technology, require code to run and function properly. This means that software skills are at the heart of a career as a mobile app developer, and one of the best first steps you can take is learning how to write these codes, which come in a variety of different ‘languages’.

Experience with programming can help students at Canadian Business College start a career in mobile app development

Experience with programming can help students at Canadian Business College start a career in mobile app development

Mobile app developers typically need experience with two or more programming languages. Fortunately, software engineering training can give you direct experience with some of the most in-demand programming languages, including C# and SQL. By exploring different programming languages and building on the foundations of what you learn, you can strengthen the key skills that are central to success in your new career, giving you a valuable advantage when starting your career in mobile app development.

Success for Mobile App Developers Means Having the Right Software Skills

Companies today need trained professionals who have the right skills and experience to design, edit, and work with the software that makes their mobile apps work properly. Although the software of the platforms these apps run on may vary, they all function by using the same basic code and programming languages, which means that in order to succeed as a mobile app developer, you first must have an in-depth knowledge of software programming and how it works.

From programming languages to database development, ASP.NET, Web Services, and more, the skills you learn in a software engineering program can help you show employers that you have the specialized software skills that will help their apps run smoothly, no matter the platform they’re operating on.

In software engineering training, you will Learn the skills you need to help ensure apps run smoothly

In software engineering training, you will Learn the skills you need to help ensure apps run smoothly

Your Software Engineering Training Can Keep You Up to Date on the Industry

Today’s technology sometimes feels like it changes overnight, which is why employers are looking for developers that have current, up-to-date knowledge and skills.

Your training in software engineering is one of the best ways to make sure you’re learning how to work with the latest technology that can help you succeed as a mobile app developer. From gaining real experience with programming languages and frameworks to designing and developing software applications, your experience can prepare you to start your career in mobile app development with confidence. The market for mobile app developers may be new, but it is projected to grow in the coming years, meaning your technical skills and talent will be in-demand as more companies look to release their own apps and programs.

Are you interested in starting a rewarding career in a growing field?

Contact Canadian Business College for more information about earning your software engineering diploma.

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4 Career Paths You Can Pursue with a Medical and Health Administration Diploma

Posted on May 3rd, 2019 - Written by: Canadian Business College

medical and health administration courses

The healthcare industry needs qualified people to work behind the scenes to keep everything running smoothly. Medical and health administration is an important aspect of any medical setting, and no one office or facility operates the same way, which means you have a wide variety of professions you can join after your training.

While it may seem that working in healthcare administration means you’ll be doing the same job no matter where you work, in reality there are actually many different career paths you can choose from in the healthcare industry. From becoming a medical administrative assistant to patient coordinator, medical transcriptionist, and more, the right job is waiting for you.

If you’re interested in learning more about where your career can take you after medical and health administration school, read on to find out more!

1. You Can Start a Rewarding Career as a Medical Administrative Assistant

Although it may be a fairly common career path for new graduates, choosing to become a medical administrative assistant can open the door to an exciting new profession.

Medical administrative assistants are primarily responsible for a variety of administrative or secretarial tasks in medical settings such as doctors’ offices, hospitals, and medical clinics, among others. If you want to become a medical administrative assistant after medical and health administration courses, you must have good organizational skills to keep everything running smoothly, and good interpersonal skills to greet and talk with patients or discuss work with other staff.

If you’re a people-person who knows your way around a computer and enjoys helping people access the care they need, then you may want to think of becoming a medical administrative assistant.

A career as a medical administrative assistant is a good choice if you enjoy talking with people

A career as a medical administrative assistant is a good choice if you enjoy talking with people

2. Become a Clinical Assistant after Medical and Health Administration Training

Clinical assistants often handle the administrative work at a medical office in a similar capacity as medical administrative assistants, including scheduling appointments, directing phone calls, filing documents, and offering helpful information to patients.

Unlike a medical administrative assistant, however, clinical assistants work closely under the supervision of a physician to assist with tasks such as patient assessment, examination, diagnosis, and treatment, as well as helping patients who may be sick or injured. This career is perfect if you are a compassionate person who wants a job that combines hands-on work with administrative tasks.

3. Work as a Medical Transcriptionist in a Variety of Healthcare Settings

A medical transcriptionist is responsible for listening to audio recordings of physicians and other healthcare professionals and converting them to written reports, as well as reviewing or editing medical documents created by speech recognition technology.

Canadian Business College students can get the training they need to start a career in medical transcription

Canadian Business College students can get the training they need to start a career in medical transcription

Medical transcriptionists also need to have a working knowledge of medical terminology and abbreviations, which healthcare professionals may commonly use. Your medical and health administration training gives you firsthand experience with the terminology, transcription, and office technology that you’ll commonly encounter, and you can use it to your advantage during your career as a medical transcriptionist.

4. Use Your Medical and Health Administration Diploma to Become a Patient Coordinator

One of the main goals in any healthcare setting is to provide the best services possible to keep patients healthy. In order to do this, many medical facilities need someone known as a patient coordinator.

A patient coordinator works with administration, staff, and patients to ensure that everyone is communicating properly between the different channels. From hospitals to physician’s offices, clinics, and more, a healthcare setting can be a very busy workplace, and it’s important to keep everyone on the same page.

Primary duties of a patient coordinator include developing patient care programs, managing public relations information, and handling patient case management. If you have a good eye for detail and can work well under pressure, you might want to consider a career as a patient coordinator.

Are you interested in earning a medical and health administration diploma?

Contact Canadian Business College for more information.

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4 Benefits of Going Back to School as an Adult to Pursue Law Clerk Training

Posted on April 26th, 2019 - Written by: Canadian Business College

law clerk training

For those looking to change careers and find something more fulfilling, more lucrative, or with more room for advancement, going back to school can be a necessity. Education can be the key to updating skills, plugging into new trends and technologies, and accessing exciting new employment opportunities, whether in your current field of work or an entirely new industry. For some, however, the idea of going back to school as an adult can seem daunting, particularly if they’ve been out of the educational system for some time.

Adults returning to school have nothing to worry about, however. In fact, the real-life experience gained through years of work can be a great asset when returning to your studies, along with the higher level of maturity and greater sense of perspective that come with age.

If you’ve been considering going back to school to train for a new career in the legal field, here are four benefits you should know about going back to school as an adult to pursue law clerk training.

1. You Have the Experience to Know What You Want

Many younger students enter school not really knowing what they want to do with their lives. This can sometimes result in a lack of focus or commitment, as students gradually gain the experience to learn what their true skills and interests are, and what they really want to do for a living, over time.

Going back to school as an adult, you already have the experience to know what your strengths and weaknesses are, which types of work you enjoy and which you don’t, and what you want out of a career. This can be a big benefit, as it can allow you to focus on what matters most: your education.

2. You Can Apply the Skills and Knowledge You Already Have

Law clerk courses can provide you with all of the skills you need to begin a career in the legal field. It’s worth keeping in mind, however, that as an adult with past work experience, you also bring a valuable set of transferable skills to both your education, and any legal jobs you apply for after graduating. These might be research skills, analytical skills, or organizational skills – even if they were developed in the course of a very different type of career, these skills can still help you find success in school and in your future legal career.

law clerk courses

Organizational skills that you’ve developed in past jobs can help you in school

3. Going Back to School as an Adult is a Great Way to Keep Your Mind Active

As people get older and take on increasing responsibilities, it can sometimes be hard to find the time to keep learning new things. Going back to school is a great way to keep your mind active and keep learning, exploring exciting new topics like real estate and corporate law, torts and contracts, and legal ethics.

4. Going Back to School For Law Clerk Training Can be a Great Opportunity to Make Connections

Going back to school for law clerk training can also be a great way to build your professional network. Having a wide network of contacts in the industry you hope to work in can be essential for discovering new job and training opportunities, as well as keeping up with the latest news, and going to school is a great way to meet people with similar interests and career goals to you.

law clerk program

Law clerk training can help you meet new people and expand your professional network

Are you ready to begin training for a new career in law?

Contact Canadian Business College today for more information about our law clerk program.

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Success Story – Marlene Bishop

Posted on April 26th, 2019 - Written by: Canadian Business College

Swetha Shri, Marketing and Digital media Instructor

“I came to Canadian Business College in 2018 to take the Accounting and Payroll Administration Program. My goal was to acquire knowledge and then work for myself. After a career in Retail Management, Real Estate Administration, and Managing Fortune 500 Companies, I felt I had the skills required either operate my own business or work in the capacity to help others find their passion and dream.

I met with an Academic Advisor who recommended the Business Management Program. This program opened my eyes to new and exciting topics and gave a new perspective in business that I could not have learned on the job.

At 46 years old, going back to school felt overwhelming and challenging after being out of school for so many years. Canadian Business College became my home away from home. The instructors and management made me feel like family. They invested one-on-one time with me when I needed it, and encouraged me when I felt like giving up.

I am proud to say that I graduated with Honors. I now work as the Financial Aid Officer at Canadian Business College’s downtown Toronto Campus.

Thank you CBC for making my dreams come true!”

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How Content Creation Drives Business Success in Digital Marketing Careers

Posted on April 19th, 2019 - Written by: Canadian Business College

digital media careers

Marketing today looks very different than it did fifty years ago, and the Don Drapers of the digital age have to gear their marketing campaigns towards what consumers want, especially when it comes to content.

Content marketing is a core component of any successful digital marketing campaign, primarily because it draws consumers into the service or product you’re trying to promote—and it isn’t a one-way street either. Content helps you connect with your audience in a genuine way, and that connection also allows you to gain valuable feedback, including what works in your campaign and what needs to be revised in order to better reach the audience you want.

If you want to start an exciting career in digital media and web design, read on to find out what you should know about how you can use content creation for campaign success.

Digital Media Program Grads Know that Content Can Keep Consumers Engaged

Consumers in the digital age want to be wooed by businesses, which means your campaign has to provide engaging content that captures their attention. If the content you offer doesn’t hold their interest, you’ll have a hard time reaching and keeping your target audience, and a digital marketing campaign that features strong, sustainable results is key to successful digital media careers.

One of the ways to ensure that consumers stay tuned to your campaign is through content creation. Quality content that is unique, engaging, and genuine helps catch the attention of consumers, and also keeps them invested as they enter the next step of the conversion process. If the content is compelling enough, it may even generate organic leads as consumers share it among social media and the internet.

Optimized Content Can Help Improve Your Campaign’s SEO Rankings

Although it may not seem like it on the surface, content is also much more than just what your consumers are reading, and it should include something known as Search Engine Optimization (SEO).

SEO is a method of increasing traffic to the site that you want to feature in your campaign through the use of targeted keywords, phrases, and topics that your audience uses when they conduct an online search. If you were trying to boost a campaign that involved basketball classes, for instance, you may use SEO keywords like ‘basketball training’ or ‘learn how to play basketball’ in your content, so that search engines feature your pages higher in their results. This allows you to reach the audience your campaign is targeted towards, and also increases your chances that the audience actually finds the services you’re advertising and wants to learn more, potentially turning them into customers.

digital media program

The digital age of marketing means including optimized content to reach the right audience

Content Creation Is an Affordable Way to Boost Lead Generation

Speaking of the conversion process, one of the most important parts of any campaign is the generation of leads. Successful marketing campaigns should increase business and attract new customers, and your digital media program helps you build the skills you need to succeed in today’s digital world, which includes knowing how to leverage content to your campaign’s advantage.

web design diploma

Students at Canadian Business College can use their training to create a buzzworthy campaign

Lead generation is crucial, especially for small businesses that need to boost both their traffic and sales. These businesses, of course, don’t have access to the same funds or brand recognition as bigger companies do, so their marketing budget needs to fit their particular needs and goals. Thanks to the rise of social and digital media, content creation is an easily-affordable way to grow lead generation—in fact, content marketing costs about 62% less than traditional marketing methods, and can generate 3 times the amount of leads.

Are you interested in starting a new career in the digital age?

Contact Canadian Business College for more information about earning your web design diploma.

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Meet Swetha Shri, Marketing and Digital Media Instructor

Posted on April 12th, 2019 - Written by: Canadian Business College

Swetha Shri, Marketing and Digital media Instructor

It wasn’t long ago that Swetha Shri worked as a social media specialist at a notable Toronto marketing agency. Bringing colleagues and clients up to speed on the latest marketing trends was a regular part of her job. That meant presenting new information in a way that was both understandable and interesting. That isn’t an easy task in today’s ever-changing social media landscape. But as it turned out, teaching was something Swetha was passionate about.

“I was, in a way, teaching people what my job was about,” says Swetha. “You have to break it down, simplify it, deliver it, and make sure they invest in it. I realized I really enjoy introducing new concepts and ideas to people who are in a position to learn.”

Today, Swetha teaches the Marketing and Digital Media program at Canadian Business College’s Toronto Campus. She introduces students the world of digital media, from both a creative and a marketing perspective. For students, that means not just understanding how to use the various programs and platforms, but understanding how to connect with their target audience.

“This is an era where we’re seeing a rise in conscious consumerism,” Swetha explains. “When we look at a product, we want to know the story behind it. We want the process behind how the product was created. The basic principle behind this program is using old school marketing techniques but adapting them for today’s era. It’s a shift from consumer ‘is always right’ to consumer is always first. Whether it is branding, designing or social media strategy, it is the user-first approach that builds sustainable brands.”

In just one year, Swetha’s Marketing and Digital Media graduates will have a complete digital portfolio, including graphic design, video editing, e-commerce, and marketing. The program attracts a variety of students with various personal goals. Some are small business owners looking to take their marketing to the next level. Other students are looking to develop the skill set that will make them a valuable asset to any company. While the level of ambition may differ, says Swetha, her students share some common characteristics.

“These are people with ideas. The students who come in here are creative. They’re passionate. And this program helps them present their ideas online. They get a platform to be heard through the right channels.”

Creativity and passion may be in abundance among Marketing and Digital Media students, but they are not requirements. As someone who discovered her love of teaching in 2018, Swetha knows that finding your passion can take a little patience and persistence. For anyone who has ever questioned their line of work, Swetha offers a suggestion.

“Ask yourself, if you didn’t get paid to do this, would you come in to work tomorrow? If the answer is yes, then it is something that you’re truly passionate about.”

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The Advantages of Pursuing Medical and Health Administration Training at a Private Career College

Posted on April 12th, 2019 - Written by: Canadian Business College

medical and health administration courses

When it comes to preparing for a new career, the most important aspect—other than deciding what you want to do with your future—is which school you will choose to help you reach your goals.

Finding the right school may seem like a challenge, but it all comes down to the same question – will it prepare you for your career? From comprehensive training to qualified instructors and a practical, efficient schedule, there are many benefits you can access when you decide to attend a private career college – some of which you may not even have expected!

If you’re looking for the best way to get ready for a rewarding and long-lasting career in medical and health administration, read on to find out how a private career college can help you stand out from the crowd.

Medical and Health Administration Training Focuses on Building Specialized Skills

A career in medical and health administration is different than working in a typical office, and employers are looking for candidates who have the right skills and qualifications to keep their business running smoothly.

In order to succeed in your future career, you’ll need an in-depth knowledge and familiarity with subjects such as medical terminology, medical transcription, and OHIP billing. One of the greatest benefits of a private career college is that you won’t need to take extra classes that aren’t related to your field, so you can focus on building the specific skills you’ll need to thrive. From medical office procedures to accounting and terminology to transcription, medical and health administration courses include the lessons and training that stands out and gives you the career advantage.

Administration Courses Help You Gain Real Experience during Your Practicum

If you want to catch the attention of prospective employers, one of the best ways to do so is to show them that you have demonstrated experience in the field, and that you know how to apply your skills in a meaningful and effective manner.

medical and health administration program

A practicum allows students at a private career college to test their skills in a real work environment

There are only so many things you can learn from your textbook, which is why many private career college programs often include a practicum. A practicum is a short period where you get to experience your career in person, almost like a test run, to make sure it’s the right fit for you. This kind of medical and health administration training gives you more room to explore the areas of medical and health administration in a different way than what you will learn in the classroom, and allows you to apply your skills and gain career-related experience in a real-world environment, but without having to commit to a full-time position.

Private Career Colleges Emphasize Job Placement and Career Support

The goal of a private career college is to get students ready for their new careers, and that includes helping them build both their confidence and capabilities. As a result, a module on employment is often included in the course curriculum, and many private career colleges additionally have a dedicated career services team on hand to help students prepare for their professional life after graduation.

medical and health administration training

Students at Canadian Business College can use one-on-one career services to make sure they’re job ready

Private career colleges typically have a smaller number of students than other institutions, and this gives their faculty and staff more room to address students’ needs on an individual, one-on-one basis. Whether you want a second opinion on your resume, are preparing for an interview, or need assistance writing a cover letter, you can meet with a dedicated professional who is there to help you find the best job opportunities and start your new career on the right foot.

Do you want to take the next step towards a rewarding career?

Contact Canadian Business College for more information about our medical and health administration program.

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Considering a Career Change? Why Now is the Best Time to Become a Full Stack Software Developer

Posted on April 5th, 2019 - Written by: Canadian Business College

become full stack software developer

Recent research conducted by Nielsen suggests that a significant number of Canadian employees are dissatisfied with their current positions, with 37% of respondents reporting that they were actively looking for new work. Several factors were cited to explain this desire for change, including respondents’ lack of interest in their current positions and a need for higher pay.

If you include yourself among those Canadians seeking out new opportunities and a possible change in career, then you might want to consider full stack developer training, which can prepare you for a rewarding, interesting, and well-compensated position developing online applications.

To learn more about the career of a full stack developer, and why there’s never been a better time to enter the field, keep reading.

Full Stack Developers Are Able to Create Complete Applications from Scratch

To begin, it might help to briefly explain exactly what a full stack developer does, for those who aren’t already familiar with the term.

A full stack developer is a type of software engineer who is able to handle every aspect of the development process – whether for a mobile, web, or native application. This means that a full stack developer, rather than specializing in one particular aspect of development, has a broad base of knowledge covering how to work with databases, servers, systems engineering, and clients. By combining all of these skills, full stack developers are able to complete a project independently – which is to say, they can produce the “full stack” of sub-modules which form the project.

Full stack developers can create a complete application from start to finish

Full stack developers can create a complete application from start to finish

Full Stack Developers Are Currently in High Demand

Randstad recently listed developers among the top 15 most in demand jobs in Canada, noting that although “developers of all stripes are desperately needed, full stack developers who know both front end and back-end programming are the most in demand.”

The flexibility and breadth of knowledge of full stack developers has made the position one that is highly valued in today’s labour market. By hiring a full stack developer, businesses can save on costs for work that would otherwise require multiple specialists to complete. Professionals who have completed a full stack software developer program can also help produce a seamless and unified application, since they have a complete view of the entire project and how each module fits together. This is part of what makes being a full stack developer such a rewarding job, since it allows you to take a comprehensive view of your work, and take on a variety of tasks in completing it.

This comprehensive skill set also helps when it comes to compensation, with job site Neuvoo reporting an average salary of $110,000 a year for full stack developers in Canada.

Change Careers with a Software Developer Program

If you’re ready to change careers and become a full stack software developer, then you’ll want to seek out professional training. Fortunately, a full stack development program can give you the skills you need in as little as 28 weeks. By developing your knowledge of HTML, CSS, JavaScript, Django, Python, JSON, MySQL, and MongoDB, you can learn everything you need to know to build an application from start to finish. This means that in less than a year, you could be ready to begin your new career in full stack software development!

Prepare for a career as a full stack developer with software developer courses

Prepare for a career as a full stack developer with software developer courses

Are you ready to begin a career as a full stack developer?

Contact Canadian Business College to learn more about our software developer courses.

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How to Use Your Digital Marketing Training to Help Businesses with Their Social Media Marketing

Posted on March 29th, 2019 - Written by: Canadian Business College

digital marketing program

Whether it’s a local restaurant or a multinational corporation, every business today needs a social media presence. With a solid social media strategy, companies can raise brand recognition and trust, boost their online visibility, and increase the number of new leads and customers they receive. Without social media, companies risk being eclipsed by more visible competitors, and as a result, losing market share.

Social media marketing needs to be done right, though. To build an effective social media strategy, companies need to set the right goals, choose the right platform for their audience, and produce the kind of content that can capture users’ attention, leading to more likes, shares, follows, and engagements.

With the skills you develop through digital marketing training, you’ll be able to design and implement social media marketing initiatives for businesses, helping them boost traffic to their site, build their reputation online, and win over new customers. Here’s how.

Use Your Marketing Knowledge to Help Businesses Set Smart Social Media Goals

One of the first steps in building an effective social media strategy is setting effective goals. This is one area where digital marketing training can be of great use, as it can help you identify the right balance between realistic and achievable goals, and ensure that the goals driving a business’s social media strategy serve their broader objectives and fit with their current brand. When it comes to social media marketing, the best goals are specific, measurable, and attainable, allowing businesses to accurately gauge their success or failure and readjust as necessary, learning and improving from past efforts as they go.

Help Companies Choose the Right Platform with Digital Marketing Training

Having a robust knowledge of social media marketing practices can also help students choose the right platform for their client – an essential consideration when it comes to social media marketing.

In order to choose the right platform, you need to know where a business’s customers are spending their time. You also need to understand the strengths and limitations of different social media platforms and how they might suit different types of businesses. A travel agency, for example, will likely gain a lot more exposure from an Instagram account than a business with a less visual product, like an accounting firm.

Students with digital marketing training can draw on their knowledge of social media in order to make the best choices for their clients and choose the best platform to showcase their brand.

Businesses need to choose the right platforms when developing a social media strategy

Businesses need to choose the right platforms when developing a social media strategy

Good Content is Essential for a Successful Social Media Strategy

A good social media marketing strategy involves much more than text. Videos and images also play a key role in engaging users. Developing the skills and knowledge needed to produce eye-catching content for platforms like Instagram and Facebook is another significant benefit of earning your digital marketing diploma.

With digital marketing training, you can learn how to create compelling visuals with industry-standard software like Adobe Photoshop and Illustrator; how to script, storyboard, and edit videos; and how to create Flash Animations with Action Script. This can provide you with an invaluable toolkit that will come in handy throughout your online marketing career as you use visual content and videos to engage users, drive online engagement, and help businesses thrive with social media marketing.

Learn how to create compelling visual content with a digital marketing diploma

Learn how to create compelling visual content with a digital marketing diploma

Are you ready to start training for a career in digital marketing?

Contact Canadian Business College to learn more about our digital marketing program.

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